Marketing

New Feature

Posted by Beverly on June 21, 2012 at 3:11 pm

We have a new feature that many of you, especially those who sell food items, will be interested in. It allows merchants to flag specific states in which the methods are not going to be blocked (even though there are blocked methods set).  This is to allow close states (same zone) to still use Ground [...]

Facebook Timeline for Business Pages

Posted by Robin on April 18, 2012 at 10:26 am

Are you one of the lovers or haters of Facebook Timeline? Personally, I think it is an improvement. I was never crazy about the landing pages that businesses would create in order to get you to “like” them, and with the Timeline feature, that is gone. But, that isn’t the only reason I think it [...]

New Look for PromoManager.com!

Posted by Robin on April 11, 2012 at 10:33 am

Please, take a moment to head over to PromoManager.com to check out the design. Not familiar with the Promo Manager? The Promo Manager is one of KingWebmaster’s web-based systems that allows Yahoo! Stores to create and execute a wide range of promotions that are only possible by using the Promo Manager. You create promotions based [...]

Save Sales Lost to Inventory Deficiencies

Posted by Robin on March 15, 2012 at 3:18 pm

Back in stock notifications can play a pivotal role for e-commerce retailers hoping to recapture sales lost due to stock deficiencies, but just how effective are they? Marketing Sherpa profiled BirkenstockCentral.com and revealed the amazing returns they experienced as a result of implementing back in stock notifications. The PSNE Group owns the online only retailer [...]

Pinterest and E-commerce

Posted by Robin on March 1, 2012 at 3:30 pm

One of the hottest discussions to surface this year is how the social pin-boarding site Pinterest will influence e-commerce. So far, it is growing by leaps and bounds, and in January drove more referral traffic than Google+, Reddit, YouTube and LinkedIn combined. Pinterest is on track to overtake Twitter and Google to slide into the [...]

In the Nick of Time, the Steal a Deal Case Study

Posted by Robin on February 14, 2012 at 11:29 am

Sports Unlimited is no slouch when it comes to sales and promotions. They always seem to be one step ahead of the competition when it comes to showcasing their discounted and promotional items.  They have had much success with their “Promo Zone” which is a page devoted to all their discounted products and powered by [...]

Adventures in Shopping

Posted by Robin on February 10, 2012 at 12:36 pm

Have you run into a brick wall when it comes to growing your Facebook fan base? This week as I completed a purchase at Hayneedle, I encountered a great way to for e-commerce merchants to use the checkout process to get more Facebook fans. Right after completing my order that I was really excited about [...]

2012 Holidays and Observances

Posted by Robin on January 26, 2012 at 3:10 pm

I have compiled a list of holidays and observances to help plan your promotions for the coming year. I have included the more prominent holidays and observances and if I have overlooked any, please feel free to post those in the comments section. Have fun with your promotions and experiment with test groups and different [...]

Get off to a running start in 2012

Posted by Robin on January 5, 2012 at 2:41 pm

The first of the year is a great time for reviewing and revising your business model and practices. Make sure 2012 is your most successful year yet and follow these suggestions to perform a business evaluation. ***Review the goals you set at the beginning of 2011 – if you have reached them, congratulations! If not, [...]

An Introduction to Pinterest

Posted by Robin on December 27, 2011 at 3:25 pm

I haven’t payed too much attention to Pineterest, but this morning I decided to set up my account and thought some may be interested in seeing what this newish social site is about. For the initiated, Pineterest is a kind of internet “pin” board to post collections of things of interest to you. It is [...]