As reported by Allison Enright for Internet Retailer, a recent study by Forrester Research Inc. concluded that the worldwide online population will increase 43% by 2014. It is projected to grow from 1.63 billion in 2009 to 2.32 billion forecast for 2014.
The report says that the Middle East and Africa will grow the fastest followed by Southern, Central and Eastern Europe.
Chinese consumers will surpass India while Brazil will continue to be at the top of e-commerce spending in Latin America.
The study also projects the US and Canadian online population to grow each year by 3%, but those users will only make-up 13% of the worldwide population by 2014, which is down 3% from 16% in 2009.
The European online population is expected to grow about 20% between 2010 and 2014. It would account for 22% of the worldwide online population.
With numbers like these, can you afford to restrict your business to your home country? Maybe you already do a fair share of overseas business, but if not, this may be the time to plan for global expansion.
Shipping, currency exchange and taxes are a few of the obstacles faced by global merchants. Fortunately, there are tools and resources that can make the transition easier. When you consider the demand for US products, the strength of foreign currencies and the growing online population, it just may be worth it.
The Advanced Shipping Manager and iShopUSA are just a couple of the services that can help make your leap into the international marketplace easier. Along with unprecedented control over how your shipping is calculated, the Advanced Shipping Manager allows you to enter tax rates for any country. iShopUSA is an integrated solution compatible with Yahoo! stores that provides solutions for a wide range of challenges.
They say that nothing good ever comes easily, and that may be true, but luckily there are tools to make the “good” come a little easier!
