Client Background

Superior Nut Company started back in 1929 in Somerville, Massachusetts. Dedicated to providing high quality, small batch roasted nuts, dried fruits and nut butters; they operate a very successful online store.

The Problem

Shipping temperature sensitive products was always a challenge. In the summer, chocolate covered nuts and fruits proved especially bothersome. When the destination was out of the shipping zone, they needed to be shipped next day or second day with special insulation and ice gels. Inability to block inappropriate shipping methods and add the necessary fees for expedited shipping and specialty packing materials from the checkout page on temperature sensitive items was a problem. The customer service department had to go through every order and put temperature sensitive items on hold while they called the customer to have them change the shipping method. This was very time consuming and bothersome for employees and customers.

The Solution

We added a shipping module that communicates with the Weather Channel and checks the weather for the origin and destination locations. If the temperature threshold is exceeded in either location or the destination is out of area, invalid shipping methods are automatically blocked and extra fees are added to cover the specialized packing materials.

What the client has to say

“At times we have had orders that shipped the wrong shipping method which has resulted in the chocolate melting, the customer calling back and complaining and us having to re-ship the product. It got to the point where as a company we decided to stop shipping perishable items in the summer.  All these problems came to an end when we started using the module based on the temperature and the ship to location, the customer can only pick from select shipping methods.”

You know that a properly executed promotion can produce amazing results for your business, but it can also be hard to find real world data you can use to help you compare it to your business.

The following is taken from an actual business and their experience using Promo Manager. Names have been changed to protect the successful!

John has a small denim store. For advertising, he utilizes Google Pay-Per-Click campaigns, weekly newsletters (approx. 5,000 emails), and minor SEO work. These advertisement tools average $1,800-$2,200 per month.

Since John usually uses dropshippers, after deducting his expenses, his margins are pretty low. They average between 5% to 10% per pair of jeans. Occasionally, he gets good deals on accessories (belts, handbags, etc.) with margins as high as 25% to 30%.

Before implementing Promo Manager, John’s average order value, excluding shipping, was $120. This reflects the most common purchase of two pairs of jeans with an average profit of 10% or $12.

Using Promo Manager, John is now able to offer a “Buy 3 jeans, get 25% off any accessory in the store” promotion. He saw his average order value jump from $120 to $165 and his profit increase from $12 to $18, or a 50% increase! This is not only because customers purchased more, but also because he was able to keep his expenses down while generating more revenue.

Pretty convincing numbers, what could you do with a 50% increase in profits? Click here for another example of how Promo Manager helped to increase not only sales, but conversions.

If you are using Promo Manager and would like to share your success story, let us know!

Joe Grooming is a line of organic and natural body care for men. Their ecommerce store is featured on the Joe Grooming website, where the company has made itself a resource for men’s personal hygiene.  Dan Kliska approached our team with the hopes of getting a clean, modern design that would better reach the target audience of his Yahoo! Store,  the “Joe Grooming E-Store.” “Our biggest issue was how many times our customers would have to click to add items to their cart. Adding 5 items could take up to 20 clicks. Navigation was confusing and time consuming.” He needed functionality that made his site more user friendly and a design that showcased his products and reinforced the message that they would help men look good and get noticed. After working with our team, Kliska said “I’m very happy with Jason’s design. Our e-store reflects the nature of the brand and has the continuity we needed from the Joe Grooming site… The functionality of the website eliminates the hassle that was present in the user interface before.”

We’re glad we could help, Dan. Keep us informed on the success of your growing e-commerce business.