Holiday Planning

It Will Be Here Before We Know It

Posted by Beverly on October 3, 2012 at 11:43 am

It is twelve weeks before Christmas and EIGHT weeks before Cyber Monday. What are you doing to prepare?

New Feature

Posted by Beverly on June 21, 2012 at 3:11 pm

We have a new feature that many of you, especially those who sell food items, will be interested in. It allows merchants to flag specific states in which the methods are not going to be blocked (even though there are blocked methods set).  This is to allow close states (same zone) to still use Ground [...]

Spring and Summer Holidays and Occasions

Posted by Robin on May 3, 2012 at 11:59 am

We are now into one of the busiest times of the year… weddings, graduations, mother’s day, proms. The Promo Manager is one of our systems that will allow you to run a virtually unlimited amount of promotions of all types. Don’t miss out on promoting your business at this time of year.

2012 Holidays and Observances

Posted by Robin on January 26, 2012 at 3:10 pm

I have compiled a list of holidays and observances to help plan your promotions for the coming year. I have included the more prominent holidays and observances and if I have overlooked any, please feel free to post those in the comments section. Have fun with your promotions and experiment with test groups and different [...]

Free Shipping Day 2011 – A Boon for Online Merchants

Posted by Robin on December 9, 2011 at 10:37 am

With one week to go until the fourth annual Free Shipping Day, participating e-merchants are bracing for an onslaught of orders and putting their plan in place to ensure all orders are received by Christmas Eve. According to the merchants interviewed for a recent article at Entrepreneur.com, attracting new customers is one of the biggest [...]

Holiday 2011 – Early Stats and Promotional Tips

Posted by Robin on November 29, 2011 at 4:42 pm

According to data collected from 500 retailers by IBM, sales for Cyber Monday 2011 grew by 33% over last year. Some early data also shows what a difference a year made for mobile shopping –  mobile sales jumped to 6.6% of all online purchases from only 2.3% last year and shoppers using mobile devices to [...]

Can Black Friday deals be beat?

Posted by Robin on November 22, 2011 at 1:07 pm

Yes! The early bird can catch the sale when unbeatable promotions are good only on Thanksgiving. From InternetRetailer.com – Thanksgiving is for selling – More than half of U.S. online retailers, or 51%, will do their best to tempt sated, stuffed and perhaps sleepy consumers on Thursday by offering promotions good only on Thanksgiving Day, [...]

Holiday Planning Part IV – Navigation

Posted by Robin on October 19, 2011 at 12:43 pm

In this week’s installment, I will discuss some navigational features that make it easy for shoppers to find their way around your e-commerce store. Getting the traffic you need to get the conversions you want can be a challenge. But, once shoppers land in your store, it is as easy as making sure you have [...]

Holiday 101 Part III – Timing is Everything

Posted by Robin on October 12, 2011 at 1:11 pm

Last week we covered promotions and we can all agree on the importance of promotions, but they aren’t going to be effective if their timing is off. This week I will give you an easy reference guide for the days and dates to keep in mind for the rest of the year. Thanksgiving week – [...]

Holiday 101 Part II – Promotions

Posted by Robin on October 4, 2011 at 11:19 am

It wouldn’t be a holiday season without sales – lots and lots of irresistible sales. The trick to any successful marketing campaign is to be able to offer sweet deals to customers without losing the shirt off your back. You also have to get the word out, how else would anyone know about your amazing [...]