Copywriting

New Feature

Posted by Beverly on June 21, 2012 at 3:11 pm

We have a new feature that many of you, especially those who sell food items, will be interested in. It allows merchants to flag specific states in which the methods are not going to be blocked (even though there are blocked methods set).  This is to allow close states (same zone) to still use Ground [...]

The Importance (and frustration) of Keeping Your Blog Current

Posted by Robin on December 2, 2010 at 1:59 pm

Your blog is an amazingly simple part of your store that allows you to maintain contact with your current and potential customers. It’s the digital equivalent of your local brick and mortar store after-hours or during a lull in traffic. You know, when you are on friendly terms with the shop owner and they clue [...]

Copywriting and Conversion

Posted by Robin on October 27, 2010 at 12:01 pm

Concise, intelligent and fresh web copy isn’t just for search engine ranking; it puts a face on your company and gives it its own identity. If you are just posting manufacturer descriptions and haven’t even thought about an “about us” page or company blog, you may need to re-evaluate your web copy. Of course design [...]