Archive for August, 2010

Yahoo! Merchant Summit in Silicon Valley

August 31, 2010

Join fellow Yahoo! store owners September 13th and 14th in Santa Clara California for the Yahoo! Merchant Summit. This is an exclusive event open only to Yahoo! Merchants. You will have the chance to meet the Yahoo! Small Business team along with developers and partners for two days of fun and learning. Hear what the [...]

Posted in Yahoo! Store Tips, Tricks, and Info | No Comments »

International Online Population Growth

August 24, 2010

As reported by Allison Enright for Internet Retailer, a recent study by Forrester Research Inc. concluded that the worldwide online population will increase 43% by 2014. It is projected to grow from 1.63 billion in 2009 to 2.32 billion forecast for 2014. The report says that the Middle East and Africa will grow the fastest [...]

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Posted in E-Commerce, International E-Commerce, Internet/Tech News, Opportunity | No Comments »

Superior Nut Company Case Study

August 17, 2010

Client Background Superior Nut Company started back in 1929 in Somerville, Massachusetts. Dedicated to providing high quality, small batch roasted nuts, dried fruits and nut butters; they operate a very successful online store. The Problem Shipping temperature sensitive products was always a challenge. In the summer, chocolate covered nuts and fruits proved especially bothersome. When [...]

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Posted in Clients and Case Studies, Time Management | 2 Comments »

A Case Study in Promotions

August 12, 2010

You know that a properly executed promotion can produce amazing results for your business, but it can also be hard to find real world data you can use to help you compare it to your business. The following is taken from an actual business and their experience using Promo Manager. Names have been changed to [...]

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Posted in Clients and Case Studies, E-Commerce, Marketing | No Comments »

Combating Cart Abandonment

August 2, 2010

It doesn’t matter if your business is big or small, Shopping Cart Abandonment is a frustrating part of life for all e-retailers.  Many shoppers are “window shopping”, gathering product and pricing information to get the best deal. Many consumers do this even when they plan on buying in a brick and mortar store. So, what [...]

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Posted in E-Commerce, Marketing | No Comments »