Archive for January, 2011

Email Marketing in the Age of Smartphones

January 31, 2011

Smartphones have taken over the world and as an e-retailer, it’s part of your responsibility to make sure customers can browse and shop your site. Why would you stop there? By keeping just a few simple guidelines in mind, you can be sure your customers will be able to easily read your email marketing campaigns. [...]

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Posted in E-Commerce, M-Commerce, Marketing | No Comments »

What You Can Learn From Clairol About Promoting on Facebook

January 26, 2011

How do you increase your fans on Facebook by 100,000 in under a week? Just ask Clairol. This week the hair care company used a product launch in conjunction with a giveaway to convince thousands of people to “like” their brand. After seriously neglecting their Facebook page for the better part of the last half [...]

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Posted in E-Commerce, Marketing, Opportunity | 1 Comment »

Stop Limiting Yourself

January 18, 2011

Can you afford to keep running the same old promotions in your store this year? In the highly competitive world of e-commerce, your Yahoo! Store MUST stand out from the competition to stay afloat. It isn’t enough to get traffic; you HAVE to convert a good number of visitors to make it all worth while. [...]

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Forecasting 2011

January 12, 2011

As the calendar turns to a new year, along with it comes scores of articles forecasting the coming year. I hope you aren’t burned out on them yet, because I have one more for you. TrendWatching.com is an independent consumer trends firm. They rely on a core staff with backgrounds in everything from economics to [...]

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Posted in International E-Commerce, Internet/Tech News, Marketing, Opportunity | No Comments »

2011 Promotional Planning Calendar

January 3, 2011

Last fall, I put together a list of holidays, large and small, that present marketing opportunities for all kind of businesses. I covered holidays from October to March, the thinking was that you, the reader, could look ahead and plan out your marketing strategy for early 2011. Did you do it? Are you ready to [...]

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