Archive for March, 2011

Email Content for E-Commerce

March 24, 2011

So, your recipient has opened your mail. Now what? First, pat yourself on the back – email open rates are notoriously low, about 20% for e-commerce businesses.  You have managed to create a compelling subject line and your recipient is looking forward to receiving useful information. Now what? Make sure your content is well organized [...]

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Posted in E-Commerce, Marketing, Opportunity | 1 Comment »

Are Your Email Campaigns Helping or Hurting your Business?

March 15, 2011

Many factors go into the creation of a successful email campaign. Today, we will discuss two of the top factors that can help or hinder your messages – the subject line and delivery day and time. First, the message needs to be opened! You could send an email message with the secret to life inside [...]

Posted in E-Commerce, Marketing, Opportunity | 2 Comments »

Small Business Tips from Yahoo!’s Tom Byun

March 10, 2011

On March 8th, Tom Byun of Yahoo! Small Business was interviewed on AM radio stations across the country. Tom discussed a survey that Yahoo! Small Business and lpsos conducted. The survey was conducted with small business owners and covered such topics as why people start businesses, perceived barriers and resources available to to aspiring business [...]

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Posted in E-Commerce, Yahoo! Store Tips, Tricks, and Info | No Comments »

New Facebook Comments Feature

March 3, 2011

Yesterday, Facebook announced an update to the Comments Box plug-in. The plug-in allows retailers to add a single line of code that enables comment boards on their product pages. In the updated version, Facebook will use “social signals” to increase the relevancy of the comments that are displayed. Comments posted by a consumer’s friends, family [...]

Posted in E-Commerce, Internet/Tech News, Marketing, Opportunity | No Comments »