Archive for October, 2011

Boo! A Scary Shipping Story (with a happy ending)!

October 31, 2011

We recently heard from one of our clients who had an interesting story that we thought we should share. As with many things, this realization came about because of an oversight – the real-time shipping link was accidentally deleted from their shipping settings. First a little back story, this retailer was using Yahoo!’s default shipping [...]

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Posted in Clients and Case Studies, Opportunity, Shipping, Yahoo! Store Tips, Tricks, and Info | No Comments »

A fresh look for Keepsakes-Etc.com

October 24, 2011

Keepsakes Etc. has been providing top quality wall tapestries, throws and other personalized gifts for almost 30 years. When Bob Shrilla approached KingWebmaster with his redesign project, he certainly knew what he was looking for in a new design – and in a developer. “Before signing a contract with KingWebmaster, we interviewed many of their clients and received [...]

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Posted in Case Study, Clients and Case Studies, Design, E-Commerce | No Comments »

Holiday Planning Part IV – Navigation

October 19, 2011

In this week’s installment, I will discuss some navigational features that make it easy for shoppers to find their way around your e-commerce store. Getting the traffic you need to get the conversions you want can be a challenge. But, once shoppers land in your store, it is as easy as making sure you have [...]

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Posted in E-Commerce, Holiday Planning, M-Commerce, Yahoo! Store Tips, Tricks, and Info | No Comments »

Holiday 101 Part III – Timing is Everything

October 12, 2011

Last week we covered promotions and we can all agree on the importance of promotions, but they aren’t going to be effective if their timing is off. This week I will give you an easy reference guide for the days and dates to keep in mind for the rest of the year. Thanksgiving week – [...]

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Posted in Holiday Planning, Marketing, Opportunity, Time Management | 1 Comment »

Holiday 101 Part II – Promotions

October 4, 2011

It wouldn’t be a holiday season without sales – lots and lots of irresistible sales. The trick to any successful marketing campaign is to be able to offer sweet deals to customers without losing the shirt off your back. You also have to get the word out, how else would anyone know about your amazing [...]

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Posted in E-Commerce, Holiday Planning, Marketing, Opportunity, Yahoo! Store Tips, Tricks, and Info | 2 Comments »