SEO or Search Engine Optimization is a hot topic lately. Have you researched it, or paid someone to optimize your site for you? Maybe you just nod your head in agreement when others talk of its importance, all the while having no clue what they mean?

It isn’t as intimidating as you may think – in fact you can easily improve with just a few tips. Sure, you can get into all kind of charts and graphs and other confusing looking things, but you can also just focus on a few common areas to improve your ranking.

Google recently improved their web indexing system, maybe you heard of it-Caffeine. With the rise of video, real-time updating and social media, available information is constantly being updated and changing. Caffeine allows for this updated information to show up in searches much quicker.

That said – fresh content on your site means more now than ever. You may want to increase the frequency of your blog posts, or begin a blog. With a blog, you can offer special deals or discount codes. It will also allow you to offer a RSS feed of the blog and offer your customers the chance to join your mailing list to receive advance notice of sales, product updates and special deals.

Have you ever thought about making commercials for your business or individual products? YouTube is owned by Google, therefore one could imagine it will be indexed quite frequently. Get out your video camera and get creative – -post on YouTube and link to the product or your homepage.

Do you have a forum on your site? These will be searched as well, and it’s a great chance to provide your customers with a place to share information and tips relating to your products.

You may find it a bit addicting, once you start with SEO, you may not be able to stop! I’ll Include a few more in depth links to keep you going!

Here you’ll find rankings data for different SEO factors.

Here is an E-commerce SEO checklist.

Here are some more expanded tips.