Holiday 2011 – Early Stats and Promotional Tips

According to data collected from 500 retailers by IBM, sales for Cyber Monday 2011 grew by 33% over last year. Some early data also shows what a difference a year made for mobile shopping –  mobile sales jumped to 6.6% of all online purchases from only 2.3% last year and shoppers using mobile devices to access online stores grew even more from 3.9% in 2010 to 10.8% this year.

Predictably, a range of promotions were used by e-commerce retailers to drive sales. Minimum order amounts needed to qualify for free shipping were lowered by large retailers such as Khol’s and J.C. Penny and others like The Gap slashed storewide prices by up to 30%.

Staying competitive is vital for any business and especially important for small to mid-sized e-commerce stores. With almost three more weeks to make the bulk of your holiday sales, the need to keep promotions fresh and attractive is crucial. If your inspiration well starts to run dry, try some of the following suggestions.

-Buy $25 or more of “x” brand and receive a free gift – you choose.

-All orders ship for free.

-Take 30% a single item OR get free shipping on your order.

-Shop by price Set up sections for different price points, this makes shopping for neighbors, teachers, coworkers and other casual acquaintances quick and easy. Some common thresholds you could use are gifts under $25, under $50, under $75 and under $100.

-Shop by recipient Setting up sections where shoppers can quickly find gifts for Dads, Moms and Grandparents is another way to quickly get visitors shopping.

-Take 10% off your order Or receive free shipping – you choose!

-Delivery schedule page Keep your customers from wondering if their gift is going to arrive in time by showing them when each of your shipping methods will arrive and what the order deadline is.

-Spend over $75 and get a special gift.

-Create a page where shoppers can view all of your specially priced items and public promotions.

Be sure not to underestimate the power of your mailing list and social following either! This could very well be the time of year they are searching their inbox for your deals – or for that matter, monitoring their Facebook feed to see what you have to offer. While we are on the topic of mailing lists, you can also use the bump in traffic to your advantage by offering a special giveaway. When visitors sign up for the contest, you collect their email address and add it to your mailing list. Be sure to give full disclosure and add a note that lets them know that they are also signing up to get coupons and other special offers too.

Occasionally, retailers find that their e-commerce platform doesn’t support some of the promotional campaigns that they would like to offer, that’s why we created the Promo Manager. It gives Yahoo! Stores unprecedented control over the types of promotions they can offer. To see if the Promo Manager is right for you, visit

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