Tag Archive

In the Nick of Time, the Steal a Deal Case Study

Published on February 14, 2012 By Robin

Sports Unlimited is no slouch when it comes to sales and promotions. They always seem to be one step ahead of the competition when it comes to showcasing their discounted and promotional items.  They have had much success with their “Promo Zone” which is a page devoted to all their discounted products and powered by [...]

Gordon Ramsay, Website Consultant?

Published on December 16, 2011 By Robin

We thought that this post from our friend Scott Sanfilippo that imagines what would happen if Gordon Ramsay got into e-commerce was spot on and wanted to share it with our readers. Enjoy! “When Gordon Ramsay walks into your restaurant with the crew from Kitchen Nightmares, more than likely he’s a little too late. I’m [...]

Stop Limiting Yourself

Published on January 18, 2011 By Robin

Can you afford to keep running the same old promotions in your store this year? In the highly competitive world of e-commerce, your Yahoo! Store MUST stand out from the competition to stay afloat. It isn’t enough to get traffic; you HAVE to convert a good number of visitors to make it all worth while. [...]

2011 Promotional Planning Calendar

Published on January 3, 2011 By Robin

Last fall, I put together a list of holidays, large and small, that present marketing opportunities for all kind of businesses. I covered holidays from October to March, the thinking was that you, the reader, could look ahead and plan out your marketing strategy for early 2011. Did you do it? Are you ready to [...]

Copywriting and Conversion

Published on October 27, 2010 By Robin

Concise, intelligent and fresh web copy isn’t just for search engine ranking; it puts a face on your company and gives it its own identity. If you are just posting manufacturer descriptions and haven’t even thought about an “about us” page or company blog, you may need to re-evaluate your web copy. Of course design [...]

5 Ways to Deal with the Mayday Update

Published on June 16, 2010 By Robin

Sometime at the end of April-beginning of May, Google made an algorithmic change that affected long tail queries.  Goggle makes changes on a daily basis that largely go unnoticed; exactly the point. If they updated infrequently, it would undoubtedly cause widespread chaos. This change certainly has everyone’s attention.  Matt Cutts, who heads Google’s Web Spam [...]

Drop Shipping Basics

Published on May 11, 2010 By Robin

Drop Shipping is a method of operating a store that allows a merchant to sell items without keeping stock. The merchant has a relationship with a wholesaler who has a warehouse full of items. When you receive an order from a customer, you in turn order the item from the warehouse, then the wholesaler ships [...]