Tag Archive

Holiday 101 Part II – Promotions

Published on October 4, 2011 By Robin

It wouldn’t be a holiday season without sales – lots and lots of irresistible sales. The trick to any successful marketing campaign is to be able to offer sweet deals to customers without losing the shirt off your back. You also have to get the word out, how else would anyone know about your amazing [...]

Email Content for E-Commerce

Published on March 24, 2011 By Robin

So, your recipient has opened your mail. Now what? First, pat yourself on the back – email open rates are notoriously low, about 20% for e-commerce businesses.  You have managed to create a compelling subject line and your recipient is looking forward to receiving useful information. Now what? Make sure your content is well organized [...]

Are Your Email Campaigns Helping or Hurting your Business?

Published on March 15, 2011 By Robin

Many factors go into the creation of a successful email campaign. Today, we will discuss two of the top factors that can help or hinder your messages – the subject line and delivery day and time. First, the message needs to be opened! You could send an email message with the secret to life inside [...]

Email Marketing in the Age of Smartphones

Published on January 31, 2011 By Robin

Smartphones have taken over the world and as an e-retailer, it’s part of your responsibility to make sure customers can browse and shop your site. Why would you stop there? By keeping just a few simple guidelines in mind, you can be sure your customers will be able to easily read your email marketing campaigns. [...]