Tag Archive

Facebook Timeline for Business Pages

Published on April 18, 2012 By Robin

Are you one of the lovers or haters of Facebook Timeline? Personally, I think it is an improvement. I was never crazy about the landing pages that businesses would create in order to get you to “like” them, and with the Timeline feature, that is gone. But, that isn’t the only reason I think it [...]

Adventures in Shopping

Published on February 10, 2012 By Robin

Have you run into a brick wall when it comes to growing your Facebook fan base? This week as I completed a purchase at Hayneedle, I encountered a great way to for e-commerce merchants to use the checkout process to get more Facebook fans. Right after completing my order that I was really excited about [...]

Retailers Plan to Increase Social Network Spending

Published on May 3, 2011 By Robin

From InternetRetailer.com – Nearly three-quarters, or 72%, of retailers plan to spend more on marketing via social networks this year than in 2010, according to survey data from Forrester Research Inc. and Shop.org. Only search marketing—this includes paid search and search engine optimization for natural search—beat out social networks for anticipated increases in marketing spend [...]

New Facebook Comments Feature

Published on March 3, 2011 By Robin

Yesterday, Facebook announced an update to the Comments Box plug-in. The plug-in allows retailers to add a single line of code that enables comment boards on their product pages. In the updated version, Facebook will use “social signals” to increase the relevancy of the comments that are displayed. Comments posted by a consumer’s friends, family [...]

What You Can Learn From Clairol About Promoting on Facebook

Published on January 26, 2011 By Robin

How do you increase your fans on Facebook by 100,000 in under a week? Just ask Clairol. This week the hair care company used a product launch in conjunction with a giveaway to convince thousands of people to “like” their brand. After seriously neglecting their Facebook page for the better part of the last half [...]

Building Your Social Media Arsenal

Published on July 7, 2010 By Robin

You can no longer deny the importance of social media and networking. As a small business owner, these platforms provide an extensive network to get your brand recognized. Most importantly, its free marketing! You may be saying, “Its too late, I missed the boat and my only fans on Facebook are my dog and cat.” [...]