Tag Archive

2011 Holiday Season in Review

Published on January 16, 2012 By Robin

According to comScore, the sales period from November 1st – December 25th 2011 experienced a 15 percent increase in sales over the same period in 2010. Although the numbers aren’t in yet, The National Retail Federation is expecting total online sales to be up approximately 3.8 percent over last year’s holiday shopping season. comScore speculates [...]

Free Shipping Day 2011 – A Boon for Online Merchants

Published on December 9, 2011 By Robin

With one week to go until the fourth annual Free Shipping Day, participating e-merchants are bracing for an onslaught of orders and putting their plan in place to ensure all orders are received by Christmas Eve. According to the merchants interviewed for a recent article at Entrepreneur.com, attracting new customers is one of the biggest [...]

Holiday 2011 – Early Stats and Promotional Tips

Published on November 29, 2011 By Robin

According to data collected from 500 retailers by IBM, sales for Cyber Monday 2011 grew by 33% over last year. Some early data also shows what a difference a year made for mobile shopping –  mobile sales jumped to 6.6% of all online purchases from only 2.3% last year and shoppers using mobile devices to [...]

Can Black Friday deals be beat?

Published on November 22, 2011 By Robin

Yes! The early bird can catch the sale when unbeatable promotions are good only on Thanksgiving. From InternetRetailer.com – Thanksgiving is for selling – More than half of U.S. online retailers, or 51%, will do their best to tempt sated, stuffed and perhaps sleepy consumers on Thursday by offering promotions good only on Thanksgiving Day, [...]

Holiday 101 Part III – Timing is Everything

Published on October 12, 2011 By Robin

Last week we covered promotions and we can all agree on the importance of promotions, but they aren’t going to be effective if their timing is off. This week I will give you an easy reference guide for the days and dates to keep in mind for the rest of the year. Thanksgiving week – [...]

Holiday Planning 101

Published on September 22, 2011 By Robin

Ready, set, go! The race is on to make the most of the coming holiday season, here is the first installment of a special holiday survival series.

It’s That Time of Year Again

Published on August 11, 2011 By Robin

It’s getting to be that time of the year again, like it or not, back to school shopping and cooler temperatures are on their way. Also lurking right around the corner is the holiday shopping season. As an e-retailer, you can think of this as your free pass to make any changes or add any [...]

E-Commerce Holiday Wishlist

Published on April 26, 2011 By Robin

I know, I know, the snow hasn’t even melted in some parts of the country and all you want to do is feel the sun on your face, but it’s time to figure out your plan of attack for the coming holiday season. So, what should you have on your wish list for 2011? Search [...]