Tag Archive

Can Black Friday deals be beat?

Published on November 22, 2011 By Robin

Yes! The early bird can catch the sale when unbeatable promotions are good only on Thanksgiving. From InternetRetailer.com – Thanksgiving is for selling – More than half of U.S. online retailers, or 51%, will do their best to tempt sated, stuffed and perhaps sleepy consumers on Thursday by offering promotions good only on Thanksgiving Day, [...]

Holiday Planning Part IV – Navigation

Published on October 19, 2011 By Robin

In this week’s installment, I will discuss some navigational features that make it easy for shoppers to find their way around your e-commerce store. Getting the traffic you need to get the conversions you want can be a challenge. But, once shoppers land in your store, it is as easy as making sure you have [...]

Holiday 101 Part III – Timing is Everything

Published on October 12, 2011 By Robin

Last week we covered promotions and we can all agree on the importance of promotions, but they aren’t going to be effective if their timing is off. This week I will give you an easy reference guide for the days and dates to keep in mind for the rest of the year. Thanksgiving week – [...]

Holiday 101 Part II – Promotions

Published on October 4, 2011 By Robin

It wouldn’t be a holiday season without sales – lots and lots of irresistible sales. The trick to any successful marketing campaign is to be able to offer sweet deals to customers without losing the shirt off your back. You also have to get the word out, how else would anyone know about your amazing [...]

Promotional Planning Calendar for 2010-2011

Published on September 7, 2010 By Robin

With the unofficial end of summer behind us, it’s time to focus on your business goals and plans for the rest of the year. Of course, that means planning for the holiday shopping season and the other big ones like Halloween and Thanksgiving, but there are also other promotional opportunities. Veteran’s Day and Election Day [...]