Tag Archive

Holiday Planning Part IV – Navigation

Published on October 19, 2011 By Robin

In this week’s installment, I will discuss some navigational features that make it easy for shoppers to find their way around your e-commerce store. Getting the traffic you need to get the conversions you want can be a challenge. But, once shoppers land in your store, it is as easy as making sure you have [...]

Do I Really Have to Go Mobile?

Published on July 22, 2011 By Robin

Short answer, yes. Longer answer, not necessarily – that is if you don’t mind potentially missing out on an entirely new customer base and positioning your store as one of the early adopters in the first wave of mobile e-commerce stores. If you are like many store owners, you’ve probably thought about having a mobile [...]

Are You Mobile Yet?

Published on October 14, 2010 By Robin

You can’t read anything these days without hearing about mobile commerce. You also know that you need to start getting serious about preparing your store, but what exactly are the aspects of m-commerce that you should be thinking about? Shaun Ryan over at ECommerceTimes.com has some great tips to get you going on your road [...]

Why Limit Your Customer Base?

Published on September 29, 2010 By Robin

It seems like you can’t go anywhere without hearing about mobile commerce and the importance and impact it will have on the future of online shopping. It isn’t a passing fancy or fad and sooner or later-hopefully sooner, you will have to come up with a plan for your store. It is a relatively small [...]