Tag Archive

The Importance (and frustration) of Keeping Your Blog Current

Published on December 2, 2010 By Robin

Your blog is an amazingly simple part of your store that allows you to maintain contact with your current and potential customers. It’s the digital equivalent of your local brick and mortar store after-hours or during a lull in traffic. You know, when you are on friendly terms with the shop owner and they clue [...]

A Case Study in Promotions

Published on August 12, 2010 By Robin

You know that a properly executed promotion can produce amazing results for your business, but it can also be hard to find real world data you can use to help you compare it to your business. The following is taken from an actual business and their experience using Promo Manager. Names have been changed to [...]

Do You Have An “About Us” Page?

Published on May 18, 2010 By Robin

These are often overlooked as an optional component of a website. Even if a site has one, it is often lacking or incomplete. “We sell whatever product it is and want you to buy it from us.” OK, not exactly that, but you get the picture. Many people see it as something else to do [...]