Tag Archive

In the Nick of Time, the Steal a Deal Case Study

Published on February 14, 2012 By Robin

Sports Unlimited is no slouch when it comes to sales and promotions. They always seem to be one step ahead of the competition when it comes to showcasing their discounted and promotional items.  They have had much success with their “Promo Zone” which is a page devoted to all their discounted products and powered by [...]

2012 Holidays and Observances

Published on January 26, 2012 By Robin

I have compiled a list of holidays and observances to help plan your promotions for the coming year. I have included the more prominent holidays and observances and if I have overlooked any, please feel free to post those in the comments section. Have fun with your promotions and experiment with test groups and different [...]

Tweeting for dollars

Published on December 20, 2011 By Robin

One question that many of our clients have is, “how do I make social networking work for my e-commerce business?” Business owners know that there is value to be gained, but many just aren’t sure how to cultivate it. Or, they are active on Facebook but haven’t figured out how to monetize their Twitter profile. [...]

Holiday 2011 – Early Stats and Promotional Tips

Published on November 29, 2011 By Robin

According to data collected from 500 retailers by IBM, sales for Cyber Monday 2011 grew by 33% over last year. Some early data also shows what a difference a year made for mobile shopping –  mobile sales jumped to 6.6% of all online purchases from only 2.3% last year and shoppers using mobile devices to [...]

Holiday 101 Part II – Promotions

Published on October 4, 2011 By Robin

It wouldn’t be a holiday season without sales – lots and lots of irresistible sales. The trick to any successful marketing campaign is to be able to offer sweet deals to customers without losing the shirt off your back. You also have to get the word out, how else would anyone know about your amazing [...]

Daily Deals Done Your Way

Published on August 31, 2011 By Robin

The immense popularity of daily deal sites like Groupon, Living Social and the multitude of others that have cropped up have sparked a whole new way of marketing. The model that these sites are based on tend to focus on locality and services – something that e-commerce stores may find challenging. But, it is possible [...]

No graphic designer? No problem!

Published on August 24, 2011 By Robin

I recently came across a great site called Aviary and I have been looking forward to sharing it here on the KingWebmaster blog. It is a free suite of editing tools where you can make edit photos, film and even sound – did I mention that it’s free?! To be honest, I haven’t even explored [...]

Stop Limiting Yourself

Published on January 18, 2011 By Robin

Can you afford to keep running the same old promotions in your store this year? In the highly competitive world of e-commerce, your Yahoo! Store MUST stand out from the competition to stay afloat. It isn’t enough to get traffic; you HAVE to convert a good number of visitors to make it all worth while. [...]

The 12 Promos of Xmas

Published on December 7, 2010 By Robin

Don’t be a Grinch this Holiday Season; spread the joy of savings while you give yourself increased conversions and revenue! Create sales and promotions specifically tailored to help you meet your sales goals and make the most of your inventory with the “12 Promos of Christmas”, featuring the Promo Manager. The possibilities are only limited [...]

Promotional Planning Calendar for 2010-2011

Published on September 7, 2010 By Robin

With the unofficial end of summer behind us, it’s time to focus on your business goals and plans for the rest of the year. Of course, that means planning for the holiday shopping season and the other big ones like Halloween and Thanksgiving, but there are also other promotional opportunities. Veteran’s Day and Election Day [...]